SSM THOUGHTS BRIDGE

  I wanted to write about e-mail marketing for a while so finally here it goes. You must be wondering, in 2020  email marketing still matters?  The answer is a resounding  YES . According to  Litmus , email marketing drives $38 for every $1 invested in it, meaning 3800% return on investment. Over the past decade, social media visitors have grown at an exponential rate. Almost 4.6 billion of the global community are active internet users, 3.81 billion are active social media users with 3.76 billion being active mobile social media ones. It is clear that social media is a channel that can be used to reach the target audience. 83% of marketers say that social media is important for their business. But there are approximately 3.9 billion global email users in 2019 with expected growth to around 4.5 billion in 2024. If that doesn’t establish the power of email marketing then here are some more: 59%  of B2B marketers state that email is their most effective tool ...

  As I wrote about google analytics in my previous articles. Today I am going to write about GTM (Google Tag Manager). Which is an essential tool to collect data. Google tag manager is a great tool to collect data from websites where as google analytics stores the data and google data studio helps to make great report based on the data. This article is based on the learning from CXL institute. A website tag is a tool used to gather data from a website. This tag is a piece of JavaScript code, a pixel code or a transparent image. This enables you to gather information about a person’s on-site behavior on the company’s digital properties. For digital marketers, it includes form submission, PDF downloads, session times, number of page views or even what products they added in the cart. Each website tag represents a particular behavior, for example, you might create a tag when someone fills your online form or download your PDF. This tag can then send information to Google Analytics or ...

Continuing my writings about GA. Here’s the second part. Digital analytics is one of the most relevant specializations in the data-driven marketing era and refers to the art and science of analyzing and understanding the data. In its own words, CXL Institute describes the key objectives for students of this course as being to “Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.” The main topics I will cover in the following weeks are Google Analytics, Google Data Studio, Google Tag Manager, and Analytics APIs. To provide some structure, I will include the following information in my review of each course: Introduction In today’s article, I will describe the importance of  cleaning data , how to use the  Google Analytics API  to export the data on Excel and I will write a small introduction about  Measure Protocol . These three topics are many times u...