SSM THOUGHTS BRIDGE

This week I want to write about growth marketing channels and user-centric marketing approach. How marketing has become all user-centric and by using these approach we can be successful. GROWTH CHANNELS There are many growth channels around us including the emerging ones. But there can be 5 Major growth channels that cannot be ignored and it will amplify the business growth if used successfully. I want to mention here in this article that how to choose which channels to focus on and myths of each of the channels accordingly. Major Growth channels: 1. SEM (Search Engine Marketing) / PPC (Pay Per Click); 2. SEO (Search Engine Optimization); 3. Social Media & Display Ads; 4. E-mail Marketing; 5. Content Marketing; These 5 major channels were suggested by Sophia Eng, Digital Marketing Strategist, InVision App. Identifying, testing and measuring growth channels: Having a proper balance in growth marketing through all channels are key to success. Not every channel will work for everyone....

Over the years the concepts of marketing have been evolving at a crazy pace. Marketing is not only about the top of the funnel activities anymore, but also about the entire decision journey by the consumers. While Traditional marketing has the practice to persuade consumers to buy the products where today's digital marketing or growth marketing are persuading business to adapting the product to consumers.   To achieve success in business the concept of growth marketing has become very popular.  Growth Marketing: Growth Marketing came from a quick aside of growth hacking. Growth hacks are a combination of multiple hacks that are considered as growth hacking. Also, we can state Growth hacking is finding an underutilized strategy for acquiring the objectives (e.g. core metrics, maybe increasing customers, views, clicks, increase email open rates etc.) at an unexpectedly low cost per acquisition. Whereas, Growth Marketing is a broader concept meaning over a period of time with exp...

  If you are reading this then you are definitely well familiar with 4Ps of marketing mix. Traditional 4Ps of Marketing were developed by Jerome McCarthy of Notre Dame in 1960. Which are product, promotion, price and place. Although this traditional marketing mix model, a.k.a. the producer-oriented model, is still widely used even today, there are several variations and evolution of the model, including the 7P’s, the 4C’s and 7C’s. You might also know about  S.A.V.E framework  which stands for ·         S  for solutions, ·         A  for access, ·         V  for value and ·         E  for educations.  SAVE framework  is a shift from the traditional 4 Ps of marketing model or marketing mix. This framework was developed in  HBR Studies by Richard Ettenson, Eduardo Conrado ...